Mobile Marketing Software: Streamlining Your Marketing Efforts on the Go
Overview: Mobile marketing software is a comprehensive toolset that streamlines and automates your mobile marketing campaigns on smartphones, tablets, and other mobile devices. From mobile optimized content creation and targeted messaging to A/B testing and analytics, this software can boost your reach and engagement with mobile users, improve conversion rates, and drive ROI. In this article, we will explore who uses the software, benefits, features, drawbacks, and limitations of mobile marketing software products, and present five relevant software examples.
Who Uses the Software?
Marketers Across Industries: Mobile marketing software targets all industries by offering tailored solutions for communication with customers and prospects. Whether you are an e-commerce business, healthcare provider, or financial institution, mobile marketing software supports your campaigns by optimizing your reach and engagement on mobiles devices. Marketers that want to stay competitive in 2021, should be leveraging mobile marketing for reaching wider and younger audiences.
Benefits of the Software
Boost Engagement and Conversion Rates: Mobile marketing software helps in creating mobile-friendly campaigns that increase overall engagement rates and conversion rates. Marketers can then target and personalize communications to re-engage customers that have abandoned their cart, visited the site, or have left them tenuously engaged in the past for better future results.
Improve Reach: More and more people across the world are using mobile devices as their primary means of accessing the internet. With mobile marketing software, you can optimize your campaigns for mobile viewing, providing better visibility to your target audience and increasing your reach. Marketers can make good use of push notifications and location-based segmentation.
Streamline and Automate Your Marketing Processes: Manual mobile marketing processes can be time-consuming and difficult to manage efficiently. Mobile marketing software can automate large portions of your mobile marketing campaigns, streamlining your processes and providing you with more time to focus on developing strategies.
Features of the Software
Content Creation: Create content that is optimized for a mobile device to boost engagement and conversion rates. Users can create forms and surveys, engage with website visitors, and develop pop-ups for blogs and ecommerce.
Targeted Messaging: Use targeted messaging to reach customers based on their location, activity, or interests. Send mobile push notifications and other communications that capture the attention of users and encourage them to take action.
A/B Testing: Test and optimize your campaigns using A/B testing, allowing you to trial two different tactics to determine the more successful option.
Analytics: Measure your campaigns and track your mobile marketing analytics, allowing you to monitor engagement rates, click-throughs, conversions, and ROI.
5 Examples of Relevant Software Products
1. Localytics (localytics.com): Localytics provides a range of mobile marketing solutions, including audience targeting and segmentation, push notifications, and in-app messaging, as well as reporting and analytics. Key features include custom reporting, cohort analysis, and real-time analytics. Although it is quite expensive, its features make it a promising choice for large-scale enterprises and organizations.
2. Smartlook (smartlook.com): Smartlook is a mobile marketing package that offers comprehensive mobile app analytics, replay, and conversion funnel-based analysis. It provides conversion rates analysis features, session recordings, and enhanced heatmaps. Smartlook is perfect for smaller businesses that need to know their customers’ behavior and ease of access.
3. Notifica.re (notifica.re): Notifica.re combines push notifications and SMS communications with audience segmentation, enabling businesses to reach their target customers directly. It also offers a detailed report of push notifications, which can be useful for marketers looking to improve their messaging and targeting tactics.
4. Mobify (mobify.com): Mobify provides comprehensive mobile optimization solutions for a range of e-commerce industries, including digital optimization, m-commerce, and cross-channel campaigns. Key features include mobile app design and development, mobile messaging, and app personalization. It is perfect for retail marketers who want to take their e-commerce up a notch.
5. Leanplum (leanplum.com): Leanplum provides a fully integrated mobile marketing platform, including campaign automation, push messaging, SMS messages, and in-app messaging. It also offers robust analytics, including A/B testing and market segmentation tools. Customers can also use its marketing automation solutions to define campaigns, optimize messaging, and enhance conversion rates.
Drawbacks and Limitations of the Software
Complexity: Mobile marketing requires significant coordination and collaboration between different teams in an organization. It is a multidimensional process with several steps including strategy, creativity, development and analytics. The software can be complex to use and need specific training to fully understand and optimize.
Cost: Comprehensive mobile marketing software can be expensive and require a significant investment from marketers, particularly considering reporting and analytics solutions. The cost of these tools varies from less than $50 to thousands of dollars per month, depending on the number of active users, features, and size of an organization.
Security Concerns: Mobile marketing software may require the collection and storage of sensitive data on users. Marketers must be sure that this data is held securely in order to protect their customers and event businesses from internal errors or cyber attacks.
Mobile marketing software is an essential tool for marketers in the modern age, with the continued rise of mobile usage trends among consumers. It enables businesses to reach larger audiences, boost engagement and conversion rates, and streamline and automate their mobile marketing campaigns. When choosing the right software product, it’s critical to choose which best suits a business’s needs in order to ensure success. The software market can be confusing, but with this overview of five different software products, marketers should be able to make an informed decision on which platform works best for them.